Unilever makes and sells products under more than 400 brand names worldwide. Two billion people use them on any given day. Here is a selection of our top brands, available in many countries, along with the stories behind them.
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Axe helps guys to look, smell and feel more attractive. It comprises a range of body sprays, deodorants, anti-perspirants, shower gels and hair products. First launched in France in 1983, Axe is now used by men in more than 90 countries, from the Americas to Asia.
In more than 50 countries around the world, millions of people use Cif’s range of home care products to clean their kitchens, bathrooms, dishes, floors and surfaces. Cif products come in various forms: creams, sprays, gels, wipes and liquids. The brand is also known as Jif and Viss in different markets.
Closeup combines lasting freshness with sensational flavours and the power to brighten your smile – giving you the confidence to get closer.
Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling. In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006. It aims to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel mre confident about themselves”. Dove have created a number of online-only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught and Amy.
Knorr is a food brand with a wide range of soups, stock cubes, bouillons, seasonings and sauces. The brand dates back to 1838 when Carl Heinrich Knorr opened a factory and began experimenting with food drying techniques that could preserve quality, flavour and freshness. It is one of the world‘s largest food brands sold in more than 87 countries around the world.
Lipton is the world’s leading tea brand and is sold in more than 150 countries, providing products ranging from tea bags to bottled iced tea. In 1880, Glasgow-born entrepreneur and innovator Sir Thomas Lipton saw the opportunity to make tea universally accessible with guaranteed quality at affordable prices. He began by purchasing tea estates in Ceylon (now Sri Lanka) and arranged packaging and shipping at low costs. In 1893, he established Thomas J Lipton Co., a tea-packing company with its HQ and factory in Hoboken, New Jersey, US.
Master is the biggest Face Care brand for men. It has a comprehensive range of face care products for men- facial wash, face cleansers & moisturizers.
Pespodent is a leading oral care brand with a wide range of products, benefitting from Unilever’s long tradition of R&D in this field. In 2008 Pepsodent collaborated with the Indian Dental Association (IDA) and the World Dental Association (FDI) to help educate school children on the importance of regular brushing.
Pond’s is a skincare brand sold in an affordable price bracket. The brand has a long heritage, dating back to the 1840s when the first product was sold in New York.
Rexona is a deodorant brand for men and women, offering a range of anti-perspirants and deodorants with formulations that last up to 48 hours. It was developed in 1908 by an Australian pharmacist and his wife and its products include aerosols, pumps, roll-ons, sticks and creams. The brand actively promotes good personal hygiene and enables millions in low-income markets across Asia to enjoy Rexona products with their affordable mini-sticks, mini-roll-ons and sachets of deodorant lotions. Rexona is also sold as Sure, Shield and Degree around the world.
Surf is a brand of laundry detergent with an accompanying range of laundry products. It launched in 1959 and is now available in Europe, Latin America, Asia and Africa, with a comprehensive range of offerings including bars, powders, liquids, tablets and capsules.
TRESemmé is a haircare brand offering salon-quality products for men and women. It has its origins in hair salons, dating back over 60 years, and now has a range of hair-styling products for use at home.
In 1859, Robert Chesebrough, a chemist from New York, visited the oil fields of Titusville, Pennsylvania in the US to research to what new materials might be obtained from the fuel. Over the next decade he perfected the formulation of Vaseline petroleum jelly before opening for business in 1870. Vaseline quickly became known for its ability to protect and restore dry and damaged skin, and over the next century it established itself as a skin product found in households around the world.
Clear was launched in 1979 as a haircare product to tackle problem hair, notably hair with dandruff. Its breakthrough technology, Nutrium 10, combines ten vitamins and mineral nutrients to nourish the scalp and prevent dandruff from returning.
Domex (known in many countries as Domestos) is a powerful, quick-acting bleach. The brand was launched in the UK in the 1920s and was sold door-to-door by salesmen on bicycles. At that time, it was used in the home as a solution to whiten cotton and household surfaces, and salesmen were assigned to do live demonstrations. Today it is sold all over the world. The brand is active in its sustainability work to extend access to toilets in disadvantaged parts of the world.
Eskinol is a skin-care brand based in the Philippines. The products on offer include facial cleanser and a face wash that prevents black-heads.
Lady’s Choice is a food brand whose products include peanut butter, salad dressing and jams. It is available in Malaysia, the Philippines and Singapore.
Pureit is a revolutionary innovation by Unilever to provide solution to the need of safe drinking water. It is world’s one of the most advanced in-home water purifier and first of its kind. Infact, it is world’s largest selling water purifier*.
Launched in late Victorian England, Sunlight was one of Unilever’s first products – and the world’s first packaged and branded soap.
TONI&GUY HAIR MEET WARDROBE is a cutting-edge range of hair care and styling products from one of the most innovative salons in the world. Featuring five style collections, TONI&GUY HAIR MEET WARDROBE helps you to create endless styling possibilities.