Breeze Sige Sabado

Breeze Sige Sabado

Mommies play the important role of being their children’s first and foremost teacher. They have the power to ensure their children grow up to be well rounded and happy kids. However, moms, by nature, have the tendency to be over protective of their children especially with regards to being messy. They often associate getting dirty and stained with something negative such as being irresponsible as well as hard work for them in terms of cleaning. 

This is the kind of mindset that Breeze, one of the country’s leading detergent brands, would want moms to change. Since Breeze strongly believes that life’s lessons are best learned through experience, the brand strongly encourages moms to adopt the Sige sa Mantsa philosophy which is all about allowing their kids to be kids and explore and learn positive values even at the expense of getting dirty and stained.

Saturdays are for the family

To further forward the advocacy of child learning and development, Breeze launched the Sige Sabado Movement which calls on moms to dedicate Saturdays to their kids. 

Sige Sabado hopes to encourage moms to spend their Saturdays creating lasting memories with their children by doing fun bonding activities together. Even if this means often getting dirty and stained, it’s okay since Sige Moms know that what matters most are the values learned, memories created and fun enjoyed in the process. Because of its strong stain removal power, Breeze is mom’s number one partner in encouraging active play and experiential learning since mom doesn't need to worry about the mess this often brings.

“Kids learn best when they’re having fun with their moms,” said Unilever Home Care Marketing Director Mr. Jay Go, during theSige Sabado Movement launch held at Arts in the City in Bonifacio Global City. “Through the Sige Sabado Movement, we hope to cultivate a stronger, more loving relationship between momsand their kids. After all, no matter how busy life gets, we should always make time for the ones who matter most. If this also leads to stains, it’s okay. Dirts and stains are temporary, memories and lessons are permanent. Sige sa mantsa! Sige sa learning!”

Circle of Sige Moms

As a highlight of the event, celebrity moms Barbie Almalbis-Honasan, Christine Bersola-Babao, Dimples Romana, Gladys Reyes,Nikki Valdez and Carmina Villaroel- Legaspi were introduced as part of the Sige Mom Circle, a group of empowered moms united in their commitment to take charge of their kids’ learning and memories.

“Sharing in our vision of spending weekend time with their kids, our Sige Mom Circle will encourage other moms to participate in their children’s learning and spread the advocacy by actively sharing their everyday experiences with other moms,” said Go.

Growing the Sige Sabado habit

To make their Saturdays even more exciting, Breeze introduced the Sige Sabado Playbox to the Circle of Sige Moms, media moms, guest moms and their kids. The playbox is filled with materials and instructions for making harlequin masks, dinosaur egg bath soaps, choco art, raise a monggo plant, animal balloon paper mache, popsicle stick pen holder and DIY slime.

In a recent survey conducted by Breeze, they found out that Moms want to do activities with their kids but often run out of ideas. One hundred percent said that they wish they had activity ideas they can do with their kids. Through the playbox, Breeze aims to help moms by providing them with weekly fun activities through the playbox. 

Sige Sabado How To sheets will be available on Facebook and Breeze websites for moms and kids to download and create their own DIY projects. They can also capture and share their bonding and activity moments through the Sige Sabado Facebook App where weekly winners will receive a Breeze giftpack and the Sige Sabado Playbox while grand prize winners will win a trip to Legoland Malaysia Resort.

Breeze also seeks to help educate moms on why developing the Sige Sabado habit is so important for their child’s over all well being. Teacher Nurai, a Doctor of Family Life and Child Development from Guru Firmshared important insights and tips on raising smart and active kids, as well as the benefits of the Sige Style of parenting.

During the event, resident teacher and Ateneo de Manila University professor Wittam Bautista also spearheaded an activity where the moms and their kids designed aprons for their Sige Sabado activities. The kids were also treated to creative activities like cupcake decorating and canvas painting.

Join the Sige Mom Circle and take charge of your kids’ important learning and memories. Be a part of the Sige Sabado Movement now and more Sige Guru tips.

Unilever PH: Unilever Philippines Sustainable Business & Communications

1351 United Nations Avenue
Philippines 1007

T: +632 588 8888
F: +632 588 7711

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