Unilever grooms teens to be "Future-ready"

Teen Week

The Philippines has 6.6 million Teens—the 11th biggest Teen population in the world.

Teens today are multifaceted. They engage in various activities that let them showcase their skills and individual strengths. It is at this critical stage thet they develop the faculties and mind-set that often serve as the foundation of the rest of their lives. As such, the teenage years are consequently extra crucial to one’s personal development. At this critical time, teens need to know that to be able to ace their adolescent years and pave their way to a brighter future, they must strive to look and be their best, be kind, and move with grace and confidence.

Enter #TeenWeek: a nationwide week-long program initiated by Unilever Philippines’ top brands Pond’s, Cream Silk, and Rexona. This program aims to develop 1 million teens to be more confident and future-ready. It seeks to provide teens with the positive reinforcement and faculties that will encourage them to aim high, pushing them to be the best teens they can possibly be.

#TeenWeekPH on September 23 to 27, 2013

For this nationwide program, top brands Pond’s, Cream Silk, and Rexona, go beyond making and selling products, and instead, pair their superior products with the critical yet complementary role of improving the lives of teens. Through #TeenWeek, these top Unilever brands will directly interface with teens through modules that help develop their self-esteem and address key aspects of teen life: good grooming, friendships and relationships, dreams and ambitions, and talent and confidence. The modules comprise of prep activities, a learning video, discussion details, and fun, educational post-video exercises.

#TeenWeekPHwillhappen in 300 schools nationwide where Teens will get hygiene kits to be well-groomed and primped all the time and learning modules will be conducted for each day of the week, composed of fun learning activities and edutaining (educational + entertaining) videos, featuringJulia Barretto for Pond’s, Elmo Magalona& Coach Rio forRexona, andHeart Evangelista, Rissa Manaquil-Trillo, and Bb. Pilipinas 2013Ariella AridaforCream Silk.

On #MoveupMonday,Teens will learn about adopting the proper personal care regimen that will make them look & feel good about themselves.On #TreasureTuesday,Teens willlearn to appreciate the uniqueness & goodness in each person to create only friends & no enemies for life.On #WowWednesday, Pond’s inspires Teens to #LiveBeautifulby entrusting their skincare to Pond’s and focusing on enhancing their best features.

On#ThinkBigThursday, Cream Silk empowers Teens to dream big and set clear ambitions by recognizing their passions and leveraging their strengths to be #BeyondBeautiful. And on#ForwardFriday,Teens get the confidence and freedom with #RexonaDoMore to pursue things they love and are good at, so they get closer to their fulfilling dreams.

There will also beonline contests throughout the week in the official website www.TeenWeekPH.com.

#TeenWeekPH Kick-off on September 13, 2013

This fun-filled school program kicked off with a #TeenWeekPHbash last September 13, 2013 at the Skye LoungeinW Building in Bonifacio Global City.Student & faculty representatives from participating schools were given a preview of the activities that will be rolled out during #TeenWeekPH. CelebrityTeen endorsers of Unilever, like Julia BarrettoofPond’s, Elmo MagalonaofRexona, andBb. Pilipinas 2013Ariella AridaofCream Silk, andTeenfluencers, Laureen Uy and Dani Barretto, joined in on the fun.

As a prelude to the fun activities for #TeenWeekPHand its sustaining#TeenGlee competition, there were also performances during theKick-offnight by topTeen groups,including La Salle Greenhills’ Kundirana and Ateneo de Manila’s Company of Ateneo Dancers.Interactive booths were also installed, showcasing similar installations that will be set up on campuses, like the vision board corners, photo booths,and other activities that promote holistic learning.Unilever also gave outloot bags & product samplestoguests, which will similarly be handed out toTeens on-campus in order to keep them well-groomed and primped all the time.

GivenTeens’ ubiquitous presence online, #TeenWeekPH’s digital assetswere also launched, encouraging teens tostaytuned for posts and promotions about #TeenWeekPHall over Facebook, Youtube, Twitter, Instagram, and its dedicated website http://www.TeenWeekPH.com

Get the confidence to make the most of your youth as you unleash your inner confidence and realize your full potential!

Unilever PH: Unilever Philippines Sustainable Business & Communications

1351 United Nations Avenue
Philippines 1007

T: +632 588 8888
F: +632 588 7711


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