
How AI is helping drive Desire at Scale across Unilever
AI-powered content creation is fuelling a marketing transformation that is delivering growth and reach across our brands. Here are four Unilever AI case study success stories.
Unilever PhilippinesChange location
For years, Vaseline has been known for its ‘wonder jelly’, a skincare status that’s difficult to beat. But more than being the salvation of chapped lips with the Vaseline Petroleum Jelly, this brand also has the solution to dry skin. With lotions, moisturizers, serums, and sun protection products, you are giving yourself the chance to have smoother and hydrated skin.
Vaseline believes that skincare is for all. Skin health is a right, not a privilege, and that makes skincare essential. For this, the brand is making Vaseline must-haves accessible to everyone.
If you have any questions or comments about Vaseline, please visit our contact page.

AI-powered content creation is fuelling a marketing transformation that is delivering growth and reach across our brands. Here are four Unilever AI case study success stories.

Discover how acting on evolving consumer needs is driving differentiation for Unilever’s Beauty & Wellbeing business.

A quick look at the brands, categories and innovations driving our underlying sales and volume growth for H1 2025.