The Magnum Pleasure Store is a global concept, where pleasure seekers can enjoy the ultimate Belgian Chocolate experience of making your own Magnum for a limited amount of time only. Previously located in SM Aura, the make your own Magnum concept is now available for all pleasure seekers in one of the biggest premium shopping malls of the Philippines: Mall of Asia. This ice cream bar, called Magnum Manila, will allow for mall-goers to get inspired by an array of exciting Belgian chocolate flavors, and combine these to create truly unique Magnum desserts that satisfy their specific cravings.
Open to the public from December 19, 2015, the Magnum Pleasure Store can be found at the 2nd floor main wing of Mall of Asia, right across Uniqlo. Keeping true to the pop-up concept of every café, Magnum Manila will be open for a limited time only, so be sure to enjoy a blissfully delicious signature Magnum bar for 120 pesos before it disappears without a trace.
At the counter, Pleasure Seekers select a “naked” Magnum bar of silky Vanilla or rich Chocolate ice cream, as well as a chocolate coat amongst white, milk, or dark chocolate. Next, sprinkle your now-coated Magnum bar with toppings that range from classic toppings that you’d expect to compliment any ice cream like marshmallows or crunch balls, special toppings that are a little more luxurious like freeze dried raspberries or pistachios, or experimental toppings that are more adventurous like chili flakes or sea salt flakes.
Finally, you drizzle your creation with a choice of white, milk, or dark chocolate, and the store’s Pleasure Maker will top off your creation with an M coin. The finished product, a cold Belgian chocolate masterpiece of your own dreaming, is yours to enjoy.
Pleasure seekers have exciting activities and promotions to look forward to. Magnum Manila MOA is set to launch new limited edition toppings consumers can add to their favorite Make Your Own Magnum bar. Also, for the next three Fridays and Saturdays (January 22, 23, 29, 30, and February 5, and 6), Magnum Manila MOA will be hosting its first ever #MagnumPleasureHour where consumers have the chance to indulge in a free Make Your Own Magnum bar.
All they need to do is come to the Magnum Manila MOA store between 6 to 7 PM and share the promo photo found on @Magnum_PH twitter and Instagram to claim their prize. On top of all these, pleasure seekers can look forward to seeing their favorite Magnum Ambassadors drop by the store.
Magnum Manila MOA is a joint project with Selecta and FoodAsia Corp who will be handling the operations and management of the store. FoodAsia Corp is a multi-awarded food kiosk operator owning more than 6 brands with over 200 outlets nationwide.
Carrying on the success of the first Pleasure Store, Magnum Manila MOA is sure to be a new and different experience for MOA mall goers. With each visit, a unique experience is made. Indulge in the ultimate pleasure of making your own Magnum with rich Belgian chocolate at Magnum Manila in Mall of Asia, for a limited time only.