Unilever Philippines wins 8 trophies at Anvil Awards
Six campaigns of our Unilever brands grabbed eight trophies at the 49th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP) last February 26, 2014 at the Grand Ballroom of Solaire Resort & Casino in Paranaque City.
The Unilever Sachet Recovery Program won 2 Anvils for the Social Responsibility and Sustained Program for the Environment categories. In a span of six months, the program has successfully collected 15 million sachets with 4.7 million being shredded and converted into 44,000 cement pavers and hollow blocks that now form pavements and pathways in 30 public elementary schools.
Clear Dream Match Year 2 also won 2 Anvils for the PR Social Media Tools and the Digital Campaign categories. For two consecutive years, Clear has launched the most talked about football all-star match in the country with Clear Dream Match 1 and 2. For its year 2, Clear used a social media tool to let fans play a bigger part in the rivalry between Phil and James Younghusband, with the no. 1 most active fan winning a trip to Brazil.
Global Handwashing Day 2012 won in the Youth/Children’s Welfatre category. The program was launched via a televised Global Handwashing Day celebration and nationwide school tours, and in only three months, has reached 500,000 kids, teaching them the proper way of handwashing to prevent diseases.
#TeenWeekPH won in the PR Program for Digital Campaign Category. The first-ever #TeenWeekPH successfully achieved its objective of powering up 1 million Filipino teens, being the biggest activation of the year and the most talked about teen event in the country. #TeenWeekPH digital impressions reached 29 million, of which 50% are digital impressions amongst Teens. Teens viewed video modules online and participated in the daily activities conducted across social sites, Facebook, and Twitter.
Pond’s White Beauty and Acne Pure White Launch won in the PR Campaign for Videos category. TVC launching It Girl Julia Barretto announces call to upload teens’ acne-clear white #PondsSelfies for a chance to be featured on billboards all over the metro! As promised in the campaign, EDSA Guadalupe Billboard featured teens joining in #PondsSelfie from Aug 4-Oct 4! A total of 3,376 #PondsSelfies were submitted!
Manifesto.com.ph Campaign Launch won in the PR Tools for Websites category. Garnering a strong base of 3,753 signed-up subscribers, Manifesto.com.ph uniquely presents a new portal to help men become the man they want to be.
Unilever Philippines was one of the most awarded companies, taking home 8 out of 105 awards given that night. A total of 407 entries were judged by PRSP, recognizing exceptional PR tools and programs implemented in the previous year.
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