Breeze first ever Sigeland

Breeze first ever Sigeland

Mothers all around the metro were invited to Breeze’s first ever Sigeland, a toy store where cash was not accepted as payment. Instead, moms had to pay with a simple promise to teach their child a value using the toy. Last June 22, 2013, Breeze took Sigeland to the SM Mall of Asia Music Hall. Because of the huge success, a second run was held at Ayala Center Cebu on August 18, 2013. Over 2000 moms paid for toys for their children with the promise to teach them a value.

Breeze believes that stains, which come from playing and exploring, are good because they build life experiences and teach lessons. This is an attitude Breeze wishes to instill in mothers (thus turning them into Sige Moms) so that they encourage their children to try new things and learn important values along the way. Sigeland provides a perfect venue by which this can happen.

Breeze proudly presents the very first of its kind: moms and kids in Sigeland took home toys without paying for them in cash, but instead making a promise to say yes to stains, and yes to learning. Each toy was assigned a “price” that moms had to pay. For example, a child’s painting set had the price “teach your child creativity” on it, and moms must teach the child the value of creativity as payment for the toy. Other values included courage, confidence, and sportsmanship, offering a wide array of toy choices to pick from. 

Kids took home bikes, basketball hoops, inflatable pools, art sets, scooters and so much more. Over 2000 toys were given away. Cashiers were set up to accept promises via Facebook instead of cash payments. Sige moms availed of their toys, by using the Sigeland Facebook App to “cash in” their promise of teaching their kids a lesson. The no-cash toy store operates on the belief that if stains from playing lead to learning, then “Sige sa Mantsa!”

Breeze believes that children learn from their own independent experiences. By learning through toys, Sige kids are given the opportunity to experience their lessons through hands-on activities, translating abstract ideas into concrete form.

Present during the event in Manila were Sige Moms Tessa Prieto Valdez and. Carmina Villaroel- Legaspi with her son, Mavi. Sige Mom Dawn Zulueta, on the other hand, joined the moms in Cebu, as she too took home a skateboard for her son, Jacobo. As payment, she promises to “teach him courage”.

Sige Land proved to be a fun venue for moms to bond with kids through a memorable shopping experience that teaches them values and lessons along the way. This experience is a reminder that every stain leads to something good and that thanks to Breeze, our"Sige Moms" don't have to worry about stains and can focus on ensuring their childs life experience. Time for moms to stop saying 'No' and instead say "Sige sa mantsa!"

Unilever PH: Unilever Philippines Sustainable Business & Communications

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Philippines 1007

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