Suave combines value and cruelty-free care with PETA accreditation
One of the United States’ best-selling beauty and personal care brands joins PETA’s ‘Beauty Without Bunnies’ list
Suave has become the latest of Unilever’s beauty and personal care brands to gain global ‘cruelty-free’ accreditation from People for the Ethical Treatment of Animals (PETA).
Found in one in every two homes in the US, a Suave product is sold every 14 seconds, demonstrating that quality, value and safe products that do not require animal testing can be accessible to all.
“We are delighted to be part of PETA’s ‘Beauty Without Bunnies’ programme,” says Berengere Loubatier, Suave’s Senior Brand Director.
“Suave is known for its high-quality beauty products made accessible to all since 1937. Our consumers care about animals and so do we! That is why we are proud to be certified cruelty-free by PETA and continue to offer high-quality beauty products.”
“Millions of PETA supporters and consumers everywhere will be delighted by this news,” adds PETA Senior Vice President Kathy Guillermo. “PETA welcomes Suave and thanks Unilever for its commitment to ending tests on animals everywhere.”
Unilever is one of just five companies to be listed by PETA as a company ‘working for regulatory change’ and Suave joins a growing number of Unilever brands to have gained its ‘cruelty-free’ accreditation. Over the last 18 months, Dove, Simple, St. Ives, Love Beauty and Planet, and Love Home and Planet have also been added to PETA’s ‘Beauty Without Bunnies’ certified list.
Scientists at our Safety and Environmental Assurance Centre (SEAC) use cell-based and computer models to assess product safety instead of animal methods, and for more than 30 years we have been collaborating with leading scientists and policy makers to facilitate the adoption of such approaches.
Julia Fentem, Head of SEAC, says: “Unilever supports calls for a global ban on animal testing for cosmetics and Suave becoming PETA-accredited is another important proof point of our commitment.”
In 2018, Unilever entered into a multi-year, open collaboration with the Humane Society International (HSI). Together we’re supporting company and regulatory scientists globally to build capability in alternatives to animal testing, so that safety decisions for cosmetics can all be based on non-animal approaches. The partnership also invests in training future safety scientists in ‘next generation’ risk assessment that doesn’t use animals, to ensure long-term change.
Unilever recently received the Humane Society’s Corporate Consciousness Award at its 2019 To the Rescue! 10th Anniversary Gala. The honour marked Unilever's global industry leadership to end animal testing and long history of collaboration with HSI.
PETA’s ‘Cruelty-Free’ logo will appear on Suave’s packaging soon, to assure shoppers that it does not and will not test on animals anywhere in the world.