News

Dove handed Redditors its new hair mask and promised to publish the first 50 reviews unedited. No filter, just radical transparency at scale. Emily Barfoot, Head of Dove US for Beauty & Wellbeing, tells us more about the campaign.

A quick look at the brands, categories and innovations driving our underlying sales and volume growth for Q1 2026.

Unilever’s Beauty & Wellbeing scientists are using AI to decode consumer trends and mine decades of research data. The result? Products designed in days instead of months, and actionable insights rooted in real consumer desires. Here’s how it works.

Rapid growth in smart homes and appliances is transforming the laundry category. Eduardo Campanella, Unilever’s President of Home Care, shares how Unilever’s smart science and partnership with Samsung are meeting their emerging laundry needs.

Technology is accelerating Unilever’s operational excellence. Our ongoing digital supply chain transformation has driven d‑commerce growth, increased resilience and reduced environmental impact, earning new WEF Global Lighthouse Network designations.

Dr Samantha Samaras reveals how Unilever is using AI and advanced technology to design biology-led sensorial products that go beyond functional and deliver desire, performance and growth.

Fresh from his panel discussion at SXSW, Chief Marketing Officer Leandro Barreto shares his vision for the next era of Unilever’s marketing transformation: building desire, trust and relevance in a shifting landscape shaped by platforms and creators.

A quick look at the brands, categories and innovations driving our underlying sales and volume growth in 2025.

From Rexona and Axe to Dove and Dove Men+Care, Unilever is the global leader in deodorants, and our brands are growing. Find out how scientists are shaping superior products with AI, insights and some sweaty sniff-tests.

Sunsilk, the most-chosen hair brand globally, is transforming to win with Gen Z. Here’s how its market-making new launch – a science-backed, mood-boosting hair mist – is just the start of a mission to bring play back to hair care.

At 130 years old, Lifebuoy is entering a new era. The original germ-protection soap brand is transforming to offer science-backed skin protection that strengthens the skin barrier – and it’s supported by a relaunch rooted in delivering Desire at Scale.

Using recycled plastic to create new packaging sounds like a simple solution to plastic waste, but it’s not as straightforward as it might seem. We asked two of our packaging experts to explain what’s involved in scaling up its use across our brands.