Proof that the beauty business knows no bounds, brands are moving into virtual spaces to inspire and connect with their customers. As more people and brands find their way into the metaverse, new life has been integrated into beauty campaigns, products, and trends, creating buzz and excitement among beauty junkies and curious new consumers alike. In the Philippines, brands are starting to dip their toes into the trend to offer fresh ways to enjoy and explore the realm of skin care, hair care, and lifestyle.
One frontrunner is Unilever Philippines. It is taking beauty to the metaverse with U-COINVille. In this immersive virtual experience, you can explore skincare products from the brand and play exciting games to earn U-COIN points, which you can trade for goods virtually and in real life!
POND’S Summer Escape
You don't need to go far to have some fun this summer — POND’S has the perfect destination for you. You're in for a treat when you sign up for U-COINVille and enter the unique and immersive metaverse environment. You can find the virtual hub, POND’s Summer Escape, which is all about entertainment, beauty, and interactive experiences. Set in futuristic surroundings inspired by Old Manila and solarpunk, this virtual hub within U-COINVille is completely explorable and promises a thrilling, first-of-its-kind experience for Filipino beauty lovers.
Against the backdrop of lush landscapes and utopian architecture, you can dive into the beauty metaverse using your own, customized avatar and navigate an environment filled with prizes and surprises from POND’S. You’ll be stepping into the future of beauty, where technology, commerce, and genuine human interactions collide.
Moreover, POND’S Summer Escape in U-COINVille presents the perfect opportunity to learn more about skincare and products that suit various skin types. The star of the show is , a line of cleansers and moisturizers in unique, refreshing, and oil-free free formulas and hydrating variants, such as Aloe Vera, Orange Nectar, and Watermelon. The perfect multitasker for hot summer months, the POND’S Healthy Hydration line is lightweight and are soothing all year round.
Fun with U-COINs!
As you go sightseeing around the various hubs in U-COINVille, you can and voucher discounts along the way by joining games and activities. What’s fun about learning and earning in U-COINVille is you can redeem your U-COINs for virtual unlockables such as special gifts, secret items, and new environments. The best part? You can also use them IRL in exchange for food, load, credits, and discounts at the UStore. It's the perfect balance of virtual-meets-reality and a beginner-friendly introduction to the otherwise intimidating concept of the metaverse.
First time? No worries! The mechanics are easy: Simply register at After signing up, you can proceed to choose various skin tones, hairstyles, and body types for your metaverse avatar, which you can use to explore U-COINVille and the POND’S Summer Escape hub. You can use this avatar to make friends, interact with other U-COINers, engage in beauty play, and check out POND’S products together.