To make you more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet, with every shower. Our approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. We call it our passionate journey of #smallactsoflove, and we’re just getting started.
the journey to love beauty & planet
Love Beauty & Planet was started by a group of like-minded people who believe that looking good and doing good should go hand-in-hand. We are obsessed with fantastic beauty products, those that we would love to use ourselves too.
That’s why we started with one simple goal: whatever we do must be good for beauty and give a little love to the planet.
As we work towards making you and the planet a little more beautiful, we want to share our journey with you. We also look for ideas, feedback, and inspiration from every corner, so if you have a small act of love to share, please ping us on our social channels or the website.
“I believe that the only way to serve our consumers is by creating brands that deliver great beauty results and also show respect for our planet by being accountable for, and working to reduce our carbon footprint.” - Piyush Jain, Global Vice President aka Designated Dreamer and Visionary
That's why we started with one simple idea: whatever we do must be good for beauty and good for the planet. If it's not, it's out.
“This group behind Love Beauty and Planet, we are the kind of people who stay back and clean up after a music concert, because you can have fun, look beautiful and do good for the planet all at the same time. That's the spirit of this brand.” - Sonika Malhotra, Sr. Global Brand Manager and Designated Cheerleader of Love Beauty and Planet
“By looking at the full value chain of our products we can create technologies and practices that can have a positive impact on both beauty and the planet.” - Matt Seal, R&D Partner & Product Magician
It's not an easy task, and we know we won't always get it right the first time. There will be mistakes. There will be failures. But, for us, purity of intent is bigger than perfection.
“We are making something that we would love to use ourselves and making it in a way that we feel proud about.” - Molly Landman, Global Brand Director and Primary Source of Sensibility
As we work toward making the planet and you even more beautiful, we promise to stay honest at every step, and we really want you to keep us honest, too.
Five Labors of Love
1/powerful & passionate
All of our bottles are filled with fabulous formulas made with ingredients that can deliver brilliant care to your hair and body. Plus, we use 100% recycled materials to make our bottles (our caps, they're next), so there’s reduced waste when you’re done—just don't forget to recycle them.
2/fast & fabulous
We believe in giving a little love to the planet. That’s why we use fast-rinse technology in our rich conditioners, so you get superior conditioning while being able to help save some water every shower. Just be sure to do your part and go easy on the tap!
3/goodies & goodness
We put a little goodness in all of our gorgeous products. Each of our collections is infused with organic and sustainable ingredients sourced from places all over the world. Plus, our sourcing partners help promote fair wage jobs and ethical sourcing for our essential oils and absolutes.
4/scents & sensibility
Our carefully chosen fragrance partner, Givaudan, aims to bolster the livelihoods of the local partners who harvest the flowers and herbs for our pampering perfumes, which are each made with one ethically-sourced essential oil or extract from around the world.
5/carbon conscious & caring
We want a carbon footprint so small, it's like we weren’t even here. But any business is going to make some sort of footprint. So, until we find a way to leave no footprint, we’ll quantify our CO2 emissions along every step of production and tax ourselves for going over our goals. That money will support third-party programs that help reduce landfill waste and overall carbon emissions.