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Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Dove believes that beauty - feeling and looking your personal best - is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.

From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brand’s true inspiration.

The Dove difference

The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. It is #1 Dermatologist Recommended brand in the US, Canada and France and strongly endorsed by Dermatologists across the world.

Dove brand’s heritage is based on moisturisation - proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. Today Dove offers a range of products: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products, all developed on the universal premise of real care.

A compelling social mission

In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove’s Social Mission is to help encourage girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realise their full potential.

Dove’s Self-Esteem Fund promotes the development of body confidence among girls. It provides tools and resources to build their self-esteem, using the support of their families and communities. Over 8.5 million young people have received our help since 2005, with over 1 million participating in the Dove Self Esteem Programme in 26 countries in 2011 alone. By 2015 we aim to have helped 15 million girls.

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