About
We are a global company selling fast-moving consumer goods. Our purpose is to make sustainable living commonplace.
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We make some of the world’s best-known brands – all are on a journey to reducing their environmental footprint and increasing their positive social impact.
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Our strategy

We’ve built a strategy to help us achieve our purpose of making sustainable living commonplace.

Our strategic focus

To realise our vision we have invested in a long-term strategy of categories and brands that deliver growth to the benefit of all stakeholders.

Vision

Growing the business

Sales
Margin
Capital efficiency

Improving health and well-being

Nutrition
Health and hygiene

Enhancing livelihoods

Fairness in the workplace
Opportunities for women
Inclusive business

Reducing environmental impact

Greenhouses gases
Water
Waste
Sustainable sourcing

Our long-term strategic choices

Portfolio choices

Category choices
Active portfolio management
Building a Prestige business

Brands and innovation

A focused approach to innovation
Driving efficiency and margins
Increased investment in digital marketing

Market development

Routes to market
Emerging markets
E-commerce

Agility and cost

Zero-based budgeting
Manufacturing base and overheads
Leveraging scale

People

Attracting talent
Developing talent
Values-led and empowered

Growth

Consistent

We deliver consistency in underlying sales growth, core operating margin and free cash flow by continuously investing in our supply chain, our brands and marketing, our people and IT.

Competitive

By investing in innovation we can grow our market share while also seeking to enter new markets and new segments.

Profitable

We seek continuous improvement in our world-class manufacturing to drive cost savings and higher returns, providing extra fuel for growth as cash is redeployed in new strategic opportunities.

Responsible

Growth that’s responsible involves having a positive social impact and reduced environmental footprint, which is the essence of the USLP and is essential in protecting and enhancing our reputation.

Our business model

Unilever believes profitable growth should also be responsible growth. That approach lies at the heart of our business model, driven by sustainable living and the USLP. It guides our approach to how we do business and how we meet the growing consumer demand for brands that act responsibly in a world of finite resources. Our business model begins with consumer insight that informs brand innovation, often with partners in our supply chain, to create products we take to market supported by marketing and advertising across a range of distribution channels.

Consumer insight

Societies are dynamic. We not only need insight into trends, but also the ability to predict them in order to maintain our competitive advantage.
Collaboration

We work with governments, NGOs and other stakeholders to drive change that’s good for society and good for business, and we work with partners in our supply chain, to create innovations in products and packaging.
Innovation

Our R&D mission is to build brands through benefit-led innovation unlocked by science and technology.
Sourcing

We have a €35 billion annual procurement programme including agricultural raw materials, 60% of which are sustainably sourced.
Manufacturing

Unilever has the world’s No.1 FMCG supply chain according to Gartner. We operate almost 300 factories and have invested heavily in efficiency and eco-production.
Logistics

We are centralising our operations with a network of global UltraLogistik control towers to improve customer service, cut costs and reduce CO₂ emissions. We increasingly use hybrid vehicles and rail rather than road.
Marketing

We use multiple platforms to achieve cut-through in a highly fragmented media. Effective digital marketing is essential and influences shopping at all stages of the decision-making process and through all channels.
Sales

We work closely with retailers to win in the market place, making sure our brands are always available and properly displayed, in all channels from supermarkets to e-commerce.

Find out more

Our strategy for sustainable business
Annual Report & Accounts

CONNECT WITH US

We're always looking to connect with those who share an interest in a sustainable future.

CONTACT US

Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world.