Vaseline shampoo

Hair that’s healthy and clean with Vaseline.

Vaseline Shampoo has been a leading innovator in the Philippine Hair Care market. It was launched in 2000 with a single variant called Vaseline Amino Collagen Shampoo and was a hugely successful campaign. It quickly became the second biggest shampoo after the long standing leader, Sunsilk, gaining shares mostly from P&G brands.

It was also the first brand to introduce the innovative double-chamber shampoo sachet that offered an easy, hassle-free bathing experience enough for the entire family. Family has been at the core of Vaseline’s identity. It is the only shampoo that gives glowing, healthy hair, and has always been known to promote togetherness and intimacy within the family through its brand values and principles.

Did you know

1. Hair loses proteins and need to be replenished to keep it healthy
2. Healthy hair is the first step to hair that always looks and smells good

Innovations

• In 2008 Vaseline launched its Bigatin sachets – 18ml triple chamber
• New Vaseline Dandruff Care was launched in July 2006, as the only shampoo that has Milk Proteins and Germ-Fighting Formula that kill germs in the hair and scalp that cause dandruff

Key facts

• In 2008, Vaseline chose Maricel Soriano as a spokesperson of the brand’s commitment to health and family
• Vaseline Shampoo had the record of being the largest single variant shampoo in the Philippines reaching 17% market share in less than a year from its launch in 2000, arguably the most successful innovation in recent Unilever Philippines history
• This launch took corporate market leadership from P&G in the hair category in 2001