Dove

Dove always delivers on its promise because Dove is real

In 1957, the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between the brand and its users.

Today, Dove is available in more than 80 countries, consistently delivering its promise of soft, beautiful skin. We help women enjoy their own brand of beauty by providing them with a range of personal care products: soaps, body washes, shampoos, conditioners, and deodorants. With the unique benefit of ¼ moisturizing milk, Dove products make women feel beautiful through its superior care.

Indeed for over 40 years, we've been using real women in our ads, without any re-touching. We believe real beauty comes in many shapes, sizes and ages. That is why Dove launched the Campaign for Real Beauty.

Our beauty debate stirred people into evaluating beauty notions, with the long-term aim of encouraging society to widen its narrow definitions of beauty. Dove has a commitment to challenging these stereotypes to enable women to celebrate their beauty.

Did you know

• Just 12% of women are very satisfied with their physical attractiveness  
• Only 2% of women describe themselves as beautiful 
• 68% strongly agree that the media sets an unrealistic standard of beauty  
• 75% wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape, across all ages       

Key facts

• The world's number 1 cleansing brand with double-digit growth
• Sales of over €2.5 billion a year in over 80 countries
• Outsells all other skin care bars combined
• Over 1 billion showers taken with Dove products in the US each year          

From our range