Brightening up the laundry
A generous, big hearted brand that always looks on the bright side – Surf believes in giving you more than just cleaning. It delivers little feel good moments when it comes to laundry – gems of sensory pleasure that make the process and end result more enjoyable.
Surf offers you so much more
Every bit as good as more expensive brands for your everyday wash, but it doesn't stop there. Surf gives multi-sensory satisfaction – the suds, the fragrance, the freshness, the colours, the feel, the clean. Without paying over the odds. This is a brand that finds clever ways to give you more than you would expect.
Innovations
Surf introduces innovations that challenge laundry conventions. We believe that by giving consumers more than what they would expect out of a laundry detergent, we help brighten up their day.
Surf Tropical - UK
A pink detergent with a fabulous new tropical fragrance that promises to take your pants to paradise – this was a definite first in the UK market.
ALL Small & Mighty – US
First to market with a three times more concentrated detergent. ALL disrupted the usual monotony of laundry with a completely new product, distinctive, modern and eye-catching packaging leveraging on the consumer insight that 'small is better'.
Surf Limited Edition Variants
Surf wants to wake up the laundry aisle with exciting limited edition variants! Giving consumers novel new fragrances that will lift their mood and make them smile!
Key facts
- You'll find Surf products in one quarter of all UK households.
- In fact more households in the UK have bought Surf from a supermarket in the last year than Coca-Cola drinks.
- Surf not only brightens clothes, it brightens up young people's lives as well. Surf donated funds to the Ogmore Children's Charitable Trust in Wales, for new furnishings and renovations.
From our range
