Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market with tea-based drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks.
Making a big splash in the global beverages market
Lipton continues to lead as the global tea beverage market, making a big splash with a variety of tea-based drinks.
Keeping it green
As well as enabling consumers to drink better and live better, Lipton is also good for the environment. Sustainable farming practices, both within our own and third party tea estates, is vital for our future. One example of the many environmental and ethical measures being taken is the 'Trees 2000' programme in Kenya, which sees Lipton planting 40 000 indigenous trees every year to curb deforestation.
Innovations
Lipton recently launched the Milk Tea range that is a perfect blend of Lipton Black Tea, milk and sugar that results in a rich and smooth drink. In the Philippines, it is available in Original, Gold and Vanilla flavours.
Lipton is growing fastest in ready-to-drink teas including the international Lipton Ice Tea range, the Lipton Brisk range in North America and a range of Lipton ready-to-drink teas in Asia which can be served hot or cold. Other recent flavour innovations cater to changing and adventurous tastes, for example green teas and the Lipton Fusion blends of iced tea and exotic fruit juice varieties.
Leaf tea remains a favourite in many markets and Lipton is making it tastier and easier to make with innovations including Lipton Pyramid tea bags that give the leaves more room to move and Lipton Cold Brew tea bags that allow iced tea to be freshly brewed in cold water in just five minutes. Lipton has also recently entered the green tea market, launching both leaf and ready-to-drink varieties.
Key facts
- Tea is the world's favourite beverage, after water.
- Independent scientists also place leaf tea second only to water as the most ideal beverage in the world.
- All leaf teas are naturally zero calories and so can help with your weight management programme.
- Lipton tea provides you with flavonoid antioxidants. Antioxidants are thought to help keep our body healthy by preventing every day wear and tear by free radicals.
- Studies observing large populations and there eating and lifestyle habits over a long period of time show that regular tea drinking may help maintain heart health. A number of studies showed that people consuming tea (without milk and sugar) on a regular basis as part healthy lifestyle tend to maintain better heart health better than those who do not drink tea.
- Lipton is the world's best-known and best-selling brand of tea, with sales of nearly €3 billion today. Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival.
- Available in over 110 countries, Lipton is particularly popular in Europe, North America and the Middle East and parts of Asia.
- Tea revitalises your mind and body.
- Tea – half the caffeine of a regular cup of coffee.
- All teas – black, green, oolong or white provide you with an antioxidant boost.
- Just one 200ml cup of Lipton Yellow Label will provide you with around 135mg of antioxidants.
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