Haircare heroes

Health first

When it comes to haircare, men want to get the basics right first and foremost. That means clean healthy hair – and, above all, a scalp that's dandruff-free. Dandruff's a common cause of embarrassment: no matter how great your overall look, worrying about your hair can ruin your self-confidence.

So why do some of us get dandruff? It may not be a pleasant thought, but we're all shedding dead skin cells from our entire body surface, all the time. If that process intensifies – which may happen due to hormonal factors, poor health, excessive use of hair gels or even cold weather – dandruff can be the result.

Problem solved

Fortunately, dandruff isn't a big deal. A bottle of Clear anti-dandruff shampoo is all you need to keep it at bay, and feel assured you've got the clean healthy hair you want. There's even a specially formulated range for men, that really gets to grip with what many men want from haircare products: no frills, just guaranteed cleanliness.

That guarantee comes from Clear's deep-seated expertise in scalp health. The brand draws on rigorous clinical research into scalp problems – and test after test proves it has hit on the right formulation.

International bodies like the North American Hair Research Society (NAHRS) and the European Hair Research Society (EHRS) have given Clear their stamp of approval – and, all over the world, consumers are now doing the same.