A Valentine Affair to Remember

A Valentine Affair to Remember

Love was in the air as rock met romance on the most awaited Valentine event of the year – the Closeup Lovapalooza.

Three of the biggest names in the music industry – Bamboo, Rico Blanco and Pupil – all performed under one concert for the very first time. To make their songs even more romantic, they were accompanied by the Metro Philharmonic Orchestra.

Closeup made the concert even more special by inviting Spongecola, who did the remake of the Closeup anthem, Closer You and I.

Hyped-up by the concert and the presence of their favourite bands, everyone was eager to get into the biggest highlight of the night - The Countdown to Kissing! Closeup, SM and MTV representatives led the countdown together with MTV Philippines VJs Kat, Andi and Sib.

As the count ended, thousands of couples locked lips to share a romantic kiss. To make the night and the experience even more extra special, the couples were serenaded by Spongecola, singing the Closeup anthem, as dazzling fireworks lightened the sky to make the shared kiss between lovers even more sweet.

Closeup Lovapalooza not only brought people even closer on Valentine’s Day, it also managed to further strengthen our relationship with SM and MTV Philippines. Truly a successful way to uphold a successful tradition!

SM MOA, SM hypermarkets and SM supermarkets were dressed up with Closeup Lovapalooza merchandising materials, which literally painted the town Closeup red. Steven Tan, AVP for SM Mall of Asia, described the event as “Spectacular!” With our partnership with MTV, we also got the media power we needed to make this event a smashing success.

Photo by JASLUCENA Photography